Herman Brodie

Managing Director @ Prospecta Limited

Herman Brodie is the founder of the behavioural consultancy firm, Prospecta.

He has been educating and advising the world’s leading financial institutions on behavioural finance and its applications over the past 18 years, after having previously held investment banking roles in London, Paris and Frankfurt.

Herman is co-author and lecturer of the investment course, ‘A Practical History of Financial Markets’ developed for the Edinburgh Business School’s MBA programme, and co-author of ‘The Trust Mandate: The behavioural science behind how asset managers really win and keep clients.’